Post by account_disabled on Jan 8, 2024 23:42:15 GMT -6
Next November 5 at 6 p.m., Mazinn , together with The Hub of Brands , will present its latest “ZShot” on gaming in a digital meeting with brands and marketing professionals. Mazinn, a generational consultant, carries out this cultural analysis called "ZShot" to guide brands on how to connect with generation Z , those born between 1994-2000 and who represent 32% of the world's population. It will be the first time that brands face the reality of the video game industry, that environment in which their long-awaited customers find themselves, but which they do not know how to enter.
The event will talk about the reasons that have led video games to grow by 28.1% among the Z during this crisis, and we will discover why only one in three brands Email Data present in Spain (29%) has ever invested in This sector and less than 5% of national companies have ever carried out advertising actions in the eSports or gaming ecosystem. Is gaming a real opportunity for brands? How to invest in your communication platforms? Are collaborations with streamers useful? What future projections do we have? The reality of eSports.
These and many other questions will be answered at the debate table , broadcast on Zoom and on Twitch, the native streaming platform for the Z. All from a plural perspective thanks to the participation of companies such as Euromaster, teams such as Movistar Riders or agencies such as Arena Media , responsible for the gaming actions of brands such as Dominos Pizza. The event will be hosted by Álvaro Justribó and Rafael Magaña from Mazinn, with the collaboration of Walter Varela, affair manager of The Hub of Brands. In addition, all those registered will receive a copy of this ZShot , the first report of its kind in Spain.
The event will talk about the reasons that have led video games to grow by 28.1% among the Z during this crisis, and we will discover why only one in three brands Email Data present in Spain (29%) has ever invested in This sector and less than 5% of national companies have ever carried out advertising actions in the eSports or gaming ecosystem. Is gaming a real opportunity for brands? How to invest in your communication platforms? Are collaborations with streamers useful? What future projections do we have? The reality of eSports.
These and many other questions will be answered at the debate table , broadcast on Zoom and on Twitch, the native streaming platform for the Z. All from a plural perspective thanks to the participation of companies such as Euromaster, teams such as Movistar Riders or agencies such as Arena Media , responsible for the gaming actions of brands such as Dominos Pizza. The event will be hosted by Álvaro Justribó and Rafael Magaña from Mazinn, with the collaboration of Walter Varela, affair manager of The Hub of Brands. In addition, all those registered will receive a copy of this ZShot , the first report of its kind in Spain.