Post by account_disabled on Jan 24, 2024 1:06:47 GMT -6
How can call analytics help identify problems in a company? How many calls are missed in various niches? What negative aspects should you pay attention to when choosing call tracking? Stanislav Pirogov , a marketer and specialist in paid traffic sources, talks about all this . Both business owners and advertising contractors will benefit from his experience in understanding the challenges their clients face. Reading time: 12 minutes A typical story of conflict between marketing and sales Solution Examples of insights that call tracking helped identify Example 1 Example 2 Example 3 Pitfalls when choosing call tracking conclusions Stanislav Pirogov Stanislav Pirogov , marketer and specialist in paid traffic sources After working in the internet marketing industry for seven years, I often ran into one problem.
The new Fax Lists client says that there are no conversions from the advertisement, but after installing call tracking, it turns out that it brought calls, although this was not visible before. What if the client stopped advertising? That's it, goodbye sales. There is another difficulty. Marketing and sales departments are in conflict, shifting lead problems onto each other - while the business continues to lose money. Below I will try to describe a typical situation and solution. I hope this will also be useful for advertising contractors to understand the “inner workings” of their clients.
A typical story of conflict between marketing and sales If you have your own business, then most likely you are no longer personally involved in sales. Company owners usually try to quickly hire sales managers or a full-fledged call center. You have hired a person for the position of department head and are already rubbing your hands in anticipation of leads, processed calls and increased profits. Time passes and everything seems to be going well, but some feeling haunts you - you understand that everything could be better.
The new Fax Lists client says that there are no conversions from the advertisement, but after installing call tracking, it turns out that it brought calls, although this was not visible before. What if the client stopped advertising? That's it, goodbye sales. There is another difficulty. Marketing and sales departments are in conflict, shifting lead problems onto each other - while the business continues to lose money. Below I will try to describe a typical situation and solution. I hope this will also be useful for advertising contractors to understand the “inner workings” of their clients.
A typical story of conflict between marketing and sales If you have your own business, then most likely you are no longer personally involved in sales. Company owners usually try to quickly hire sales managers or a full-fledged call center. You have hired a person for the position of department head and are already rubbing your hands in anticipation of leads, processed calls and increased profits. Time passes and everything seems to be going well, but some feeling haunts you - you understand that everything could be better.