Post by account_disabled on Mar 2, 2024 22:51:46 GMT -6
The selection of channels in which to invest for B2B content marketing activities is a strategic decision that has an impact on: budget team activities success of the campaign In this article we will analyze the trends that emerged from HubSpot's investment forecast report. The numbers extracted from “State of Content Marketing Report” HubSpot survey participants provide us with some interesting trends regarding omnichannel marketing : more than 40% of professionals plan to change the media mix in the next period the biggest challenge reported by interviewees concerns defining the correct mix of channels What are the most used channels for publishing and promoting marketing content.
Email marketing, social media (with both organic and sponsored activity), search engine SEO are the answers given by the majority of respondents as the main source of content marketing ROI. Here is the scheme developed by HubSpot based on the answers provided: content marketing Source: HubSpot "State of Content Planning Report" Today there are many possibilities, because the most popular digital channels can be combined with video Australia WhatsApp Number Data hosting, streaming and podcast platforms. How to choose the right channels? The answer lies in one of the first steps recommended by HubSpot in developing a marketing strategy: the creation of buyer personas . Who are the customers that the company wants to attract? How (and where) do they consume online content? Do they listen to podcasts? Do they watch the videos.
Do they prefer reading blogs and eBooks? Do they let themselves be guided by their network of acquaintances on social media? The answers to these questions will help you define the correct mix of media available for publishing content. Let's now dedicate a small focus to each of the most used channels. Email marketing B2B email marketing activities are quite popular, also due to the high potential and results in terms of ROI. email content marketingFurthermore, with the right marketing automation tools , the opportunities to personalize messages by CRM contact segment, product, buyer's journey stage and much more increase, to increase engagement and ensure they are always relevant.
Email marketing, social media (with both organic and sponsored activity), search engine SEO are the answers given by the majority of respondents as the main source of content marketing ROI. Here is the scheme developed by HubSpot based on the answers provided: content marketing Source: HubSpot "State of Content Planning Report" Today there are many possibilities, because the most popular digital channels can be combined with video Australia WhatsApp Number Data hosting, streaming and podcast platforms. How to choose the right channels? The answer lies in one of the first steps recommended by HubSpot in developing a marketing strategy: the creation of buyer personas . Who are the customers that the company wants to attract? How (and where) do they consume online content? Do they listen to podcasts? Do they watch the videos.
Do they prefer reading blogs and eBooks? Do they let themselves be guided by their network of acquaintances on social media? The answers to these questions will help you define the correct mix of media available for publishing content. Let's now dedicate a small focus to each of the most used channels. Email marketing B2B email marketing activities are quite popular, also due to the high potential and results in terms of ROI. email content marketingFurthermore, with the right marketing automation tools , the opportunities to personalize messages by CRM contact segment, product, buyer's journey stage and much more increase, to increase engagement and ensure they are always relevant.